Title: Director of Lifecycle Marketing

Reports To: VP, Marketing & Membership

Location: Officially headquartered in the metro NY/NJ area, the Halo Team works remotely across the U.S. and worldwide.

Company Overview: Designed by leaders in GPS, tracking, containment, safety technologies, and dog behavior, Halo was founded in 2018 and has become the first all-in-one dog safety solution to completely revolutionize our industry in over 30 years. With our multi-year lead over the competition, patented technologies, and unique industry expertise, we are pursuing the objective of becoming the world’s first “smart phone” for dogs. At Halo, everyone is a partner who shares in our mission. We are all working together to make this concept of all-in-one safety technology into a reality for all dogs.

Position Summary: Halo is seeking a strategic and results-driven Director of Lifecycle Marketing to lead the design and execution of personalized marketing strategies across the entire customer journey. This leader will be accountable for driving customer retention, engagement, and lifetime value through innovative, data-driven lifecycle programs. Reporting to the VP of Marketing & Membership, the Director will partner closely with cross-functional teams—including Product, Data, Creative, and Customer Success—to deliver seamless, impactful campaigns and continuously optimize the customer experience.

Responsibilities:

• Lifecycle Marketing Strategy & Leadership
  • Own the end-to-end lifecycle marketing strategy to maximize customer engagement, retention, and revenue throughout the customer journey.
  • Translate business objectives into lifecycle programs that drive measurable outcomes (e.g., member retention, customer lifetime value, and recurring revenue).
  • Design, implement, and oversee multi-channel campaigns (email, in-app, push, SMS), leveraging Braze and agency partners as needed.
  • Champion a culture of experimentation, leading robust A/B and multivariate testing to optimize communications and accelerate learning.
• Data-Driven Personalization & Optimization
  • Leverage proprietary and third-party data to identify customer trends, segment audiences, and deliver personalized, high-impact campaigns.
  • Analyze performance metrics to inform strategy and continuously improve results.
  • Report regularly on campaign performance and provide actionable insights to executive stakeholders.
  • Stay current on industry trends, CRM best practices, and emerging technologies to ensure a competitive edge.
• Cross-Functional Leadership & Collaboration
  • Partner with Data, Product, Creative, Customer Success, and Operations teams to ensure lifecycle programs are aligned, seamless, and customer-centric.
  • Manage agency and vendor relationships with accountability for deliverables, timelines, and budgets.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree a plus).
• 8+ years of experience in lifecycle, CRM, or retention marketing, with a proven track record of driving measurable growth through multi-channel campaigns.
• Expertise with customer engagement platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and strong knowledge of marketing automation best practices.
• Proficiency with data analysis tools and data languages (e.g., SQL, Python, R) to query, analyze, and synthesize insights into actionable strategies.
• Highly analytical and strategic thinker, able to translate complex data into clear insights and data-driven decision-making.
• Strong leadership and collaboration skills, with experience partnering cross-functionally with Product, Data, and Creative teams.
• Exceptional communication skills (written, verbal, and presentation), with the ability to influence stakeholders at all levels.
• Proven ability to manage multiple initiatives simultaneously, balancing strategic priorities with flawless execution.
• Detail-oriented, self-motivated, and results-driven, with a passion for continuous optimization and customer engagement innovation.